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TAKE ME FISHING ON THE EMERALD COAST
August 20, 2007

DESTIN • FORT WALTON BEACH • OKALOOSA ISLAND, Fla. – The Emerald Coast is the perfect place to bring your family on a fishing adventure. Located on the upper Gulf Coast of Florida and known as the “World’s Luckiest Fishing Village,” the Emerald Coast offers a fish-filled experience complete with deep-sea and inshore fishing excursions, lessons from old salts who know the Gulf waters like the back of their hands and cooking tips from seasoned chefs at authentic seafood joints. Fishing with family not only teaches boating, fishing, and safety skills, but also brings families together with lifelong memories (http://www.destin-fwb.com).

EMERALD COAST: DESTIN, FORT WALTON BEACH, OKALOOSA ISLAND “TAKE ME FISHING”
Through Nov. 30, 2007

• Day of Deep Sea Fishing
• Ex: Olin Marler’s -- deep sea fishing excursions, rates starting at $94* per person
• Ex: Inshore Anglers -- bay fishing charters starting at $120 per boat up to 5 people
• Pier Fishing
• Okaloosa Island Pier -- costs $4-$7 to fish; rod and reel rentals starting at $7
• Dinner (including the day’s catch)
• Ex: Lucky Snapper -- cooks the day’s’ catch and serves salad, bread and a side from $6- $10
• Ex: A.J.’s -- serves up the day’s catch with French fries, hush puppies and cole slaw, starting at $8
• Gulf-edged Accommodations
•Starting at $81

The national “Take Me Fishing” campaign continues to successfully position recreational fishing and boating as unmatched leisure activities for true connection to family and friends. Families don’t have to spend a fortune on a theme park vacation to have an experience that everyone will enjoy. There are no cars, no rush hour, no deadlines, but an experience that connects family and friends while sharing an appreciation for the natural world (http://www.takemefishing.org).

Home to the country’s largest fishing fleet, the Emerald Coast makes it easy to hone the inner angler with access to the secret nooks and crannies of the Gulf by skilled captains who have salt water running through their veins. On deep-sea fishing excursions, fishermen -- both the avid and the novice – search the fruitful waters where 20 species of edible game fish are always in seasonal runs. Available excursions last anywhere from four to 12 hours and include a fishing license, bait, tackle, ice and deck hands to clean and cut the boatload.

Destin boasts a natural wonder -- the underwater 100 Fathom Curve -- which draws closer to Destin than to any other spot in Florida, creating the speediest deep-water access on the Gulf. This phenomenon not only makes the area the “Billfish Capital of the World” with a world record catch of 1,061 lbs, but is also responsible for yielding the freshest and largest variety of seafood in Florida (with the exception of the Keys).

The Emerald Coast features 24 miles of alluring sugar white sands and sparkling emerald green waters. To take your family fishing on the Emerald Coast, call the Emerald Coast Convention & Visitors Bureau at (800) 322-3319 or visit www.destin-fwb.com for a complete listing of area fishing charters.

“Just then the stern line came taut under his foot, where he had kept the loop of the line, and he dropped his oars and felt the weight of the small tuna’s shivering pull as he held the line firm and commenced to haul it in,” (Ernest Hemingway, “Old Man and the Sea”).

*Trip is four hours for up to six people.
**Prices subject to change depending on time and season.

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Michelle Kelly / Kerry Anne Watson
The Zimmerman Agency
(850) 668-2222
media@destin-fwb.com